Mesquite Valley Grower's Nursery is a plant nursery located in Tucson, Arizona, which is known in the community for their knowledgable, friendly staff and large variety of products and services. The objective was to update their logo and extend the new identity into a stationery package. I wanted to communicate the company's friendly demeanor and variety in services with the new identity. The typeface Neutra Display (used in both bold and medium) is extremely legible as well as expresses the contemporary and approachable atmosphere in the nursery. The mark above illustrates the variety in services they provide, which range from growing plants in-house to water features and more.