The Brief: Get the primarily male demo pumped for another season of the gripping danger and suspense on History Channel's "Ice Road Truckers." Develop Facebook ads that tease the show name, channel and tune in date in very short character count. And, develop content marketing tactic--letting fans create and post their own IRT license plate--to cheer on the start of the new season.
Responsible for:
Copywriting
Responsible for:
Copywriting
