'The Ellington' Supra Spot
Supra approached us to create this end tag animation for a commercial introducing Erik Ellington's new pro model shoe, 'The Ellington'. Lori Fujikawa provided art direction and the crew at Supra supplied footage and a great edit. We had the privilege of working with some dope typography created by Marcelo Schultz. We re-created the lettering in 3D and animated it on to give the feel of the suede and rubber of a shoe coming together. Can't wait to cop a pair of these!
Supra approached us to create this end tag animation for a commercial introducing Erik Ellington's new pro model shoe, 'The Ellington'. Lori Fujikawa provided art direction and the crew at Supra supplied footage and a great edit. We had the privilege of working with some dope typography created by Marcelo Schultz. We re-created the lettering in 3D and animated it on to give the feel of the suede and rubber of a shoe coming together. Can't wait to cop a pair of these!
