'The Ellington' Supra Spot
Supra approached us to create this end tag animation for a commercial introducing Erik Ellington's new pro model shoe, 'The Ellington'.  Lori Fujikawa provided art direction and the crew at Supra supplied footage and a great edit.  We had the privilege of working with some dope typography created by Marcelo Schultz.  We re-created the lettering in 3D and animated it on to give the feel of the suede and rubber of a shoe coming together.  Can't wait to cop a pair of these!