For the MTV Dance ident I wanted to use jittery light stop motion that reflected the energetic mood if the television channel.  I took a series of long exposure photographs using the journey of a figure made from light as a focus. The ident follows it's route through the streets until jumping into a television at the end and turning into the logo.

The website follows a similar design as the current website but with a different style with is similar to the style of the ident.