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    Undr constitutes a brand of men's basics and underwear garments. Based in Panama, Undr focuses on offering premium products that enhance its purp… Read More
    Undr constitutes a brand of men's basics and underwear garments. Based in Panama, Undr focuses on offering premium products that enhance its purpose though an engineered chemical structure allowing the garment to absorb and evaporate sweat and adapt to cold and hot climates. The proposed identity highlights the quality that characterizes its products. The logo composition works in a personalized calligraphic and serif versions. The balance between both typographical styles represents Undr's distinctive versatility and timelessness. The brand employs a neutral color palette with a distinctive unique tone achieving an interesting visual equilibrium. Read Less
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Undr

Undr constitutes a brand of men's basics and underwear garments. Based in Panama, Undr focuses on offering premium products that enhance its purpose though an engineered chemical structure allowing the garment to absorb and evaporate sweat and adapt to cold and hot climates.

The proposed identity highlights the quality that characterizes its products. The logo composition works in a personalized calligraphic and serif versions. The balance between both typographical styles represents Undr's distinctive versatility and timelessness. The brand employs a neutral color palette with a distinctive unique tone achieving an interesting visual equilibrium.







Undr constituye una marca de básicos y ropa interior para hombres. Basada en Panamá, Undr se enfoca en ofrecer productos premium que enaltecen su función a través de la ingeniería de estructura química permitiendo a la prenda absorber y evaporar sudor así como adaptarse a climas fríos y cálidos.

La propuesta de identidad para este proyecto resalta la calidad que caracteriza a sus productos. La composición del logotipo funciona en versión caligráfica personalizada y serif. El equilibrio entre ambos estilos tipográficos representa la atemporalidad distintiva de Undr. La marca utiliza una paleta de colores neutral con un toque único distintivo logrando un equilibrio visual interesante.