O ballet era uma das melhores opções profissionais para os rapazes na Hungria antes do capitalismo. Assim que mudaram de regime isso também mudou e deixou de ser uma profissão nobre, principalmente para os homens. Pra mudar isso e fazer os rapazes se interessarem de novo pelo ballet criamos esse conceito: Ballet needs boys.

Hungarians boys used to have Ballet as a very nice cultural professional option in the past. Being the first ballet dancing was so nice in the past but as soon as they changed to the capitalism, this option wasn’t so good. So they asked us to do a campaign to call the boys back to have ballet as good professional option again. So,we created the concept Ballet needs boys in print and TV ad.