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    Stereotypical portrayals occur when people assume they know how another demographic thinks, feels or behaves without conducting adequate research… Read More
    Stereotypical portrayals occur when people assume they know how another demographic thinks, feels or behaves without conducting adequate research. This is not how thoughtful designers operate. In order to create effective communication targeted to a demographic group outside our own, we must first do our best to understand the challenges, needs, wishes and priorities of that group. We worked as a team to make an in-depth investigation of a demographic that is typically overlooked and underserved in today’s marketplace—In our case,”Transgender”. We transformed our research into the data visualization presented here. Read Less
    Published:
1.    https://www.census.gov/srd/carra/15_03_Likely_Transgender_ Individuals_in_ARs_and_2010Census.pdf. (2016, October 24)
 2.    Marketing to the T: Brands get inclusive of transgender consumers in LGBT marketing | PR Week. (2016, October 26). 
3.    http://williamsinstitute.law.ucla.edu/wp-content/uploads/Gates-How-Many-People-LGBT-Apr-2011.pdf. (2016, October 24). 
4.    1.4 Million Adults Identify As Transgender In America, Study Says : The Two-Way : NPR. (2016, October 24). 
5.    Answers to Your Questions About Transgender People, Gender Identity, and Gender Expression. (2016, November 17).
6.    “Basic Issues in Transgender Mental Health | Transgender Mental Health,” 24 Oct. 2016
7.    GLAAD Examines Ten Years of Transgender Images on Television; More than Half Were Negative or Defamatory | GLAAD. (2016, November 16). 
8.    The 5 Ad Campaigns That Have Redefined Beauty (So Far This Year) |SELF. (2016, October 30). 
9.    “Transparent” Returns: The Great Power and Great Responsibility of TV’s Best Show - The Daily Beast. (2016, November 13). 
10.    Laverne Cox and the State of Trans Representation in Pop Culture |US News. (2016, November 10) 
12.    These retailers are betting on transgender customers. (2016, November 14). 
11.    How can someone who is transgender shop for clothes in the women’s clothing department/stores? - Quora. (2016, October 24).
13.    State sex-segregated facilities legislation - Associated Press Interactive. (2016, October 24).
14.    Target Adds Private Bathrooms to Quell Transgender Debate - WSJ.(2016, November 12) 
15.    Understanding the Transgender Community | Human Rights Campaign. (2016, October 24). 
16.    http://www.independentagent.com/Resources/StaffDevelopment/Diversity/SiteAssets/DiversityTrainingSeries/training-series-materials/GLBT-Marketing-Guide.pdf. (2016, November 17).