A M O U R N O I R C H A R C O A L T O O T H P A S T E
Overview
We have been totally engrossed by the latest trend on the oral care market: Black toothpaste. Amazingly, this new product claims to WHITEN your teeth! But how can that possibly make any sense we hear you ask? The secret ingredient is activated charcoal. Activated charcoal attracts a group of compounds called tannins, which is what causes items like coffee or red wine to stain the tooth enamel. The theory is, that by applying charcoal to your teeth, you can draw away the stains, giving you whiter teeth. Obviously, there is a lot of speculation, but its certainly an extremely cool concept so we couldn’t help but turn our creative hand to design some packaging for the newly trending beauty product,. We’ve chosen brilliantly British charcoal toothpaste brand, Amour Noir as you guinea pig and have visualised their teeth whitening toothpaste and tooth polish products. Let us know what you think!
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