earthland visual identity
earthland

地球乐园是一个对大自然怀有崇敬之心的快乐组织。与其他的环境保护组织不同,地球乐园倡导的是快乐的、积极的面对自然环境,感受自然,体会自然。我们使用了半抽象的视觉语言去表现大自然,色彩明艳,造型拙笨,让整个视觉系统看起来更像是半成品,像孩子的创作。我们希望“地球乐园”扮演的就是“大自然中的孩子”这样一个角色。

earthland is a happy organization with a reverence for nature. Different from other environmental organizations, earthland encourage people to have a happy and positive attitude to feel and experience nature. We use a semi-abstract visual language to express nature, with vivid color and  clumsy shape, the whole visual identity system looks more like children's creation. We hope that earthland is playing a role like “kids of nature".
earthland visual identity
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earthland visual identity

earthland is a happy organization with a reverence for nature. Different from other environmental organizations, earthland encourage people to ha Read More
277
5,945
5
Published: