• Add to Collection
  • Tools Used
  • About

    About

    Simplicity and meaning define the image of Pago Cativo, a Spanish wine with two presentations: White O Forte and Red O Cotiño. Its iconic design… Read More
    Simplicity and meaning define the image of Pago Cativo, a Spanish wine with two presentations: White O Forte and Red O Cotiño. Its iconic design plays with the product's name. "Cativo" means "small" in Galician, which is the region of the wine, but also "captive", so that's why one of the most emblematic elements of the prison was taken as the central image of this wine. Finally, the design was stamped on white and orange labels to differentiate each type of wine and highlight the glass' color of each bottle. The paper used was Cotone Bianco Ultra WS de Manter. A simple, but memorable design, with the main feature of an inverted blind embossing. Read Less
    Published:
PAGO CATIVO
Simplicity and meaning define the image of Pago Cativo, a Spanish wine with two presentations: White O Forte and Red O Cotiño. Its iconic design plays with the product's name. "Cativo" means "small" in Galician, which is the region of the wine, but also "captive", so that's why one of the most emblematic elements of the prison was taken as the central image of this wine. Finally, the design was stamped on white and orange labels to differentiate each type of wine and highlight the glass' color of each bottle. The paper used was Cotone Bianco Ultra WS de Manter. A simple, but memorable design, with the main feature of an inverted blind embossing.
PAGO CATIVO
Simplicidad y significado definen la imagen de Pago Cativo, un vino español con dos presentaciones: Blanco O Forte y Tinto O Cotiño. El diseño icónico jugó con el nombre del producto. “Cativo” significa “pequeño” en gallego, origen del vino, pero también “cautivo”, por eso se tomó como imagen central uno de los elementos más emblemáticos de la prisión. Finalmente, el diseño se plasmó sobre etiquetas blancas y naranjas para diferenciar cada tipo de vino y destacar el color del vidrio de cada botella. El tipo de papel utilizado fue Cotone Bianco Ultra WS de Manter. Un diseño simple, pero memorable, con la característica principal de un golpe seco invertido.