Project BAIT
A programme contains sub-projects across 4 fields:
Branding, Animation, Illustration and Typography.
They are self-guided concept designs to experiment with our design moral.
Branding, Animation, Illustration and Typography.
They are self-guided concept designs to experiment with our design moral.
Brand Resurrection
Lidl
For this round of Brand Resurrection project, we decided to give the German global store, Lidl, a fresher look. To uphold the company strong and iconic brand, we kept the element of the circle in a square and build the new logo within a tidy grid. A new brand can move the company forward and maintain its growth continually.
