Although the company supplies innovative IT services to business customers, regrettably their graphic image does not reflect their innovative approach to the work they undertake. Our goal was to bring Bluebridge group into a modern and competitive environment.
Loyalty and the company's history are essential aspects to this establishment, therefore we depicted the prior logo of a bridge and modernised it. The new logo complements the geometric texture, icons, and the blue colour palette. Geometric and shifting textures reflect the company's dynamism whilst speaking of a clear structure, order and reliability.