Pulse cycles logo and identity on Behance

Pulse cycles logo and identity

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Pulse cycles is a brave new brand that makes robust, reliable and affordable mountain bikes with the best available components in the market. Wit… Read More

Pulse cycles is a brave new brand that makes robust, reliable and affordable mountain bikes with the best available components in the market. With a compact set of models they’ve managed to cover most of the mountain bike disciplines. One of their competitive advantages is the price. Pulse are able to significantly reduce the price of their bikes because no intermediaries and shops are used, but only direct sales. The biggest challenge in this project was – how to turn the slightly overused brand name into a distinctive logo mark without being trite? The answer came with the intelligent use of negative space. Read Less

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Art direction: Dimiter Petrov

Studio photography: Boyan Pavlov

Action photography: Georgi Daskalov

Rider: Tsvetelin Ivanov

For inquiries: dp@norre.co

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Basic Info

Pulse cycles is a brave new brand that makes robust, reliable and affordable mountain bikes with the best available components in the market. With a compact set of models they’ve managed to cover most of the mountain bike disciplines. One of their competitive advantages is the price. Pulse are able to significantly reduce the price of their bikes because no intermediaries and shops are used, but only direct sales. The biggest challenge in this project was – how to turn the slightly overused brand name into a distinctive logo mark without being trite? The answer came with the intelligent use of negative space.

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