Pulse cycles logo and identity on Behance

Pulse cycles logo and identity

2396

314

Published:

Add to Collection
Tools Used

Tools

Adobe Photoshop

View Gallery →

Download Now →

Adobe Illustrator

View Gallery →

Download Now →
About

About

Pulse cycles is a brave new brand that makes robust, reliable and affordable mountain bikes with the best available components in the market. Wit… Read More

Pulse cycles is a brave new brand that makes robust, reliable and affordable mountain bikes with the best available components in the market. With a compact set of models they’ve managed to cover most of the mountain bike disciplines. One of their competitive advantages is the price. Pulse are able to significantly reduce the price of their bikes because no intermediaries and shops are used, but only direct sales. The biggest challenge in this project was – how to turn the slightly overused brand name into a distinctive logo mark without being trite? The answer came with the intelligent use of negative space. Read Less

Published:

Art direction: Dimiter Petrov

Studio photography: Boyan Pavlov

Action photography: Georgi Daskalov

Rider: Tsvetelin Ivanov

For inquiries: dp@norre.co

Lendwise peer-to-peer lending temp website design

Web Design

46 305

Minimalistic bird logos

Graphic Design

607 5252

Tana

by: Dimiter Petrov

Photography

321 1846

Skild.com responsive website design

Art Direction

219 2344

4Beats Music Creator app for iOS

by: Dimiter Petrov

Interaction Design

2226 51422

Comments

You must to join the conversation.

Basic Description

Pulse cycles is a brave new brand that makes robust, reliable and affordable mountain bikes with the best available components in the market. With a compact set of models they’ve managed to cover most of the mountain bike disciplines. One of their competitive advantages is the price. Pulse are able to significantly reduce the price of their bikes because no intermediaries and shops are used, but only direct sales. The biggest challenge in this project was – how to turn the slightly overused brand name into a distinctive logo mark without being trite? The answer came with the intelligent use of negative space.

Published: