Samsung Mobile Colombia needed to explain to their users that in order to get the phone guarantee, the product must been bought in Colombia. For that, we decided to create Busca El Holograma, a digital campaign to make awareness of this terms, based in common insights where your mobile could get damage, but if you had the official sticker there was no need to worry about it.  

CREDITS

Agency: Cheil Colombia

Client: Samsung Mobile Colombia

Art Director: Susana Castaño - José Holguín - Javier Peréz

Content Creative: Ricardo Durán 

Account Director: Mónica Fajardo