"F/W 2016-17 Campaign" for Fay
(Creative Consultancy for Bravò NY, a film by Ivan Olita)
(Creative Consultancy for Bravò NY, a film by Ivan Olita)
Creative direction, scripting and overall A-Z production and talent liaison of Fay’s 2017 Double Life campaign.
The latest installment of the seasonal campaign celebrating the versatility of the iconic fay jacket is set In Los Angeles and tells a contemporary tale in which two protagonists move between their public and private worlds, reality and fiction. Creative director Ivan Olita, who also directed the piece, and girl about town Sistine Stallone run parallel lives, briefly crossing each other: Is it an encounter, perhaps an imaginary one, between a creative mind and his muse? The film premiered with an exclusive feature on Vanity Fair Italy.
