Branding  Website


Mitchel van Duuren is the go-to guy when it comes to Paleo in the Netherlands. He founded the brand Foodie with the aim and dream to help hundreds and thousands of people get their health back, by helping them take their first step towards a Paleo diet.

Our team's job was then to create a brand that has the possibility to become more like a movement. To create an identity that draws people in, and to make them feel like they are part of a very special movement towards a better way of life. And at the same time, to inject a little of Mitchel’s fun personality in the process.

Client: Foodie, Mitchel van Duuren
Art Direction: Joana Galvão
Branding: Xesta Studio, Diana Santa
Animation: Thomas Valente

I recommend everybody to work with Gif Design Studios for a logo and brand that 'sticks'.

I am pretty creative myself when it comes to graphics and logo's. I knew what I liked but couldn't find the inspiration to make something out of thin air for myself. That's why I decided to let Gif Design Studios design a logo and brand for me.

The whole process was exciting and they really listened to my ideas / concerns and came up with different versions of potential logo's. I am more than happy with the result and recommend everybody to work with them for a logo and brand that 'sticks'.

Mitchel van Duuren
Founder & CEO —  Foodie

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