The general look of the new identity is a balanced mix of tradition and modernity. I have used therefore a very simple & clean, minimalistic and classy look with 3 elegant colors like white, black and purple.
This is a work in progress. Things will be added and/or modified as the work progresses. You can also visit http://pagineweb.biz/english/portfolio/virteggi-fine-chocolate.html.
This is a work in progress. Things will be added and/or modified as the work progresses. You can also visit http://pagineweb.biz/english/portfolio/virteggi-fine-chocolate.html.
The idea comes from a square of a traditional block of chocolate, stylized and turned into an identity symbol through the use of the V initial. Simple and efficient, immediate and effective. Right to the point: this is a chocolate maker, make no mistake.
Purple logo on white background - This will probably function as the main logo.
Logo variations with the chosen different foreground and background colors.
Colors & Typography
Rich black: C 75%, M 68%, Y 67%, K 90% - R 6, G 8, B 8, - #060808
White: C 0%, M 68%, Y 0%, K 0%- R 255, G 255, B 255 - #FFFFFF
Purple: C 20%, M 100%, Y 0%, K 17% - R 170, G 0, B 212 - #AA00D4
Since we are mixing tradition with modernity, I have chosen a black letter font like Germania, reminiscent of the more famous Fraktur, to communicate the traditional side of the company with a strong, thick typeface, suitable for the logo and the company description, as well as for the names of the products. Germania is not particularly elaborate and fancy so it ensures readability for short text with a touch of old-school, retro vibe suitable for a craft chocolate maker. This is counterbalanced by the use of a more modern sans-serif typeface like Montserrat, used for payoffs and long copy. A thinner, lighter, more modern font.
White logo on leather mockup
Quick product packaging mockup in Inkscape. Just a quick way to see how the product line will come out. From left to right: white chocolate, milk chocolate, dark chocolate - 70% cocoa, extra dark chocolate - 85% cocoa content.
As with the general look of the new identity, the intent is to communicate a balanced mix of tradition and modernity. Therefore using a very simple & clean, minimalistic and classy look via 3 elegant colors like white, black and purple, simple textured matte paper with a glossy paper strip with the name product - itself easy and direct - written in uppercase letters using the same typeface of the company logo. No picture, no extra text, just the essential info and a sort of style upscaling from the white chocolate (all-white look, the product itself is called "Bianco", that is "White", to the extra dark variant in black & purple.
As with the general look of the new identity, the intent is to communicate a balanced mix of tradition and modernity. Therefore using a very simple & clean, minimalistic and classy look via 3 elegant colors like white, black and purple, simple textured matte paper with a glossy paper strip with the name product - itself easy and direct - written in uppercase letters using the same typeface of the company logo. No picture, no extra text, just the essential info and a sort of style upscaling from the white chocolate (all-white look, the product itself is called "Bianco", that is "White", to the extra dark variant in black & purple.
Promotional material - 3D product mockup in Blender and Inkscape. White chocolate version.
Promotional material - 3D product mockup in Blender and Inkscape. Milk chocolate version.
