Interactive multi-touch bar for Heineken ODE
brand activation by Ramon Schreuder & Minivegas + Red Paper Heart + UVA
Multitouch bar for Heineken's Open Design Explorations / Club of the Future. The idea behind the ODE was to compile the thoughts and ideas of a group of designers from a variety of backgrounds and create a pop-up nightclub that could travel the world.
At Milan’s Design Week, this Club of the Future was launched and at the heart of it was an interactive, touch-activated bar where the audience could self-order the new Heineken star bottle beer. The bar became the main attraction of the club, due to it's vivid animations and responsiveness to both individual as well as social interactions.