Woodstock is a company producing lumber and veneer. It is B2B brand and has worked in Russia for 10 years. The previous logo became outdated also it was not visually balanced and colored in dark so rebranding was needed.
The main sign was found by the help of a 'W' character and a log shape combined together. The honey color was chosen to provide an optimistic atmosphere of the brand. Moreover the texture consists of the main sign and a circle alternate with each other and generate the word 'WOW'. 
Woodstock Branding
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Woodstock Branding

Russian lumber and veneer company total rebranding

Published: