It's all about YOU!
Campaign strategy for Arthur McKay
Campaign strategy for Arthur McKay
The need for this campaign arose from the desire to make Arthur McKay marketing more YOU-focussed,
since precise client needs are central to every project Arthur McKay undertakes.
since precise client needs are central to every project Arthur McKay undertakes.



Arthur McKay YOU presentation Brand Guidelines



Arthur McKay YOU icons

Arthur McKay YOU presentation Service Specific Treatment

Arthur McKay YOU presentation Press Advertising


