Collective Oxford Porcelain
Curitiba/ Brazil, 2016
Finalist at Oxford Design Award 2016
The competition
The purpose of the Oxford Design Award was the development of an art for a 42-piece dinner set that would represent the new generation of Brazilians.
The Project
Title: Collective
A new awareness about the society and the value of each individual, and also the awakening of a self-protagonism are consequences of this new generation of Brazilians. People seeking for experiences that improve themselves as human beings, which outcome will be a new meaning for what means being a Brazilian. Through a simple draw, as if it was made by a child, that is happily looking forward for its own future, our simple lines try to represent the relationship of each one with the society, without all the ornaments that surround us, showing how simple and genuine this new generation is.
