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    An illustrated theatre for Mastercard and Seymour centre social media, launching their new season of theatre for children.

The Mastercard Stage
Illustration for the new season of children's theatre.


Mastercard recently partnered with the Seymour Centre to launch their new season of theatre for kids. The shows included adaptations of timeless children's books including Snugglepot & Cuddlepie, Spot The Dog and 52 Storey Treehouse, as well as a show about how tremendous dinosaurs are (which is quite a lot as it turns out).

A social-media campaign went behind the scenes for a look at how shows go from page to stage, with all photographic content framed by an illustrated playhouse – a visual homage to the original books, and to the excitement of a trip to the theatre.

Agency Whybin TBWA Sydney
Art Direction Sai Nitivoranant
Copywriting Delia Liang