Physical UX: Redesigning NJ Transit's Quiet Car Sign

DESIGN PROCESS
I love taking the train, but hate the noise. So when I was finally able to ride in a quiet car, I was surprised at how many people didn't seem to even know they were in a quiet car. This is my attempt to make the quiet car signage more noticeable.
 
CLARITY
My first priority was to make the sign's meaning stand out. Since these are hanging signs, I wanted to have the wording very noticeable at the bottom. The original sign acts more like a welcome message. Adding "Quiet Car" in large letters at the bottom makes it very clear that you should be quiet. The shushing icon (rebuilt as a vector graphic) has been retained for nonreaders.
 
BRANDING
I didn't feel like the original design conveyed NJ Transit very well. I decided to make all the text Helvetica to match the NJ Transit logo. The darker blue background color is also pulled from the official NJ Transit logo. I also removed the social media icons because directing you to the website should suffice.
 
COLOR
I designed the majority of the sign in the darker blue because the color blue is associated with serenity and peacefulness—the perfect mood for a quiet car.
 
COPY
The body text of the sign has been "beefed up" to make the rules less ambiguous. "Quiet Commute" has been removed. It's very witty, but since you don't have to be completely silent it's not actually true.
 
Physical UX: Redesigning NJ Transit's Quiet Car Sign
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Physical UX: Redesigning NJ Transit's Quiet Car Sign

Mockup redesign of NJ Transit's Quiet Car sign.
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