Minas has borders. Cemig doesn’t.
Here you would turn the switch on with your fingers.
CEMIG is a solid company that each year becomes even bigger and better.
Take a look on the map to see everyone that already grows with it.
Tapping each state name would make it glow on the map.
Scrolling the screen to the left, would take you to the second page of the app, where you could interact with a second switch to reveal the message.
In the last 5 years, Cemig had an extraordinary growth. Today, it is composed by a group of 59 companies, 10 parnerships and it is present in 19 Brazilian states plus Chile.
Last page, second scrolling, third switch.
For the 10th consecutive year, Cemig has entered Dow Jones Sustainability Index, bringing high returns for its 110 thousand shareholders spread across 42 countries.
CEMIG, the best energy of Brazil.
Minas* has borders. Cemig doesn’t.
Client: Cemig
Format: mobile phone app ad
Format: mobile phone app ad
Copywriter: Solo Mascarenhas (me)
Art Director: Thiago Baptista
Creative Director: Vanessa Costa Duffy
Agency: Casablanca Comunicação e Marketing
Art Director: Thiago Baptista
Creative Director: Vanessa Costa Duffy
Agency: Casablanca Comunicação e Marketing
Minas tem fronteiras. A CEMIG não.
Cliente: CEMIG
Formato: ad aplicativo para celular
Redator: Solo Mascarenhas (eu)
Diretor de Arte: Thiago Baptista
Diretora de Criação: Vanessa Costa Duffy
Agência: Casablanca Comunicação e Marketing
