This testimonial ad if for the National Fallen Firefighter Foundation.The objective of this ad series is to establish a brand voice and personality through effective copywriting, through communicating a clear and compelling message to the audience. Coming up with this particular testimonial ad series is the true judge of whether the campaign is focusing on the right elements.
I AM A HERO ad development
The completed I AM A HERO ad. This testimonial is to bring awareness to fallen firefighters that have fallen in the line of duty.
Sketch & Wireframe
This ad is a story written by the son of a fallen firefighter.
