Creating branding for my freelance illustration studio was a personal challenge, as graphic design has never been my strength. Even though I have years of experience assisting in design and branding projects, the actual discipline of graphic design has never been my focus.
My approach to crafting a logo was generic and amateurish: mash my initials together in a "crafty way", a challenge since J and P are two very different, and uncomplimentary letters. One night, while doodling around in a gridded notebook, I scrawled "JP" in an isometric fashion, and immediately knew that I had hit on something: as an illustrator, I do a lot of isometric drawing, and the style of these letters was a fitting identity for that.
What followed was a near-obsessive foray into design and branding, normally grey areas for me. Embracing a development-based creative process, I ventured into logo composition and construction, colors, font selection, typographic treatments, usages, and collateral application. The result was not only a brand for my studio, but also a wonderful personal exploration of design and branding, two areas no longer "off limits" to me.