"All concepts below are fictional and is based on Yuli Gorodinsky's work on Pizza Philippe."

Imagine a Pizzeria that is all about flour, fire and friends. One that is still humane. One where people laugh, eat, drink and have a great time. One that radiates warmth. One not stripped by it's identity through a busy lifestyle. One where time is king and not content.

Now... how do you take this RESTAURANT...

Images by Yuli Gorodinsky

...and create a streamlined ordering process that stays true to the brands authenticity and culture?

Not an easy task. In fact it's one mammoth one!

But the best place to start is right where the action happens: The restaurant. To immerse yourself into this world and soak up every bit of culture. The people. The pizza. The vibe. Pretty much everything that makes it uniquely Philippe.

This culture took me on a journey to collect some samples to construct into a MOOD BOARD for a User Interface [UI]...


With the first two steps checked, I started to explore various avenues to present a solution that will stay true to the brand. Avenues explored included:
None of them felt real.

So I came up with an idea to combine an augmented user interface with an element that is true to a pizza restaurant: A chopping board.

An electrical current that runs just 1mm above the surface of the wooden board, projects an augmented user interface of the traditional menu on top of it. This adds a human element to the whole process of browsing through a digital menu by allowing the user to still feel the weight of the board as well as the texture of the wood. 

The whole ordering process is streamlined with the inclusion of e-Ordering. This allows the user to browse and order straight from the menu without being disturbed by a waiter.

Here are some of my thought processes that lead me to the concept designs...






The Menu is activated through a simple double hand gesture after which it is ready for browsing...

The distance of the hand from the board is calculated and allows the different elements of the UI to light up as the user hovers over it. Once an element is clicked, the current is broken and displays the next "screen". 

All gestures are standard and therefore elements can be swiped, pinched, tapped, etc.