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Monitoring and Evaluating AIDS.gov's Communication Channels

Across AIDS.gov's communication channels (the AIDS.gov website, blog,Twitter , Facebook , YouTube, mobile, and more), we strive to provide quality information about the federal government and HIV/AIDS on a consistent basis. In order to provide an at-a-glance summary of all of this information, I draft and compile an internal Communications Channel Assessment report that gives a 6-month snapshot of activity and user feedback across these channels.

I compile the data used in this report on a weekly and monthly basis by listening and monitoring across all of these channels. Some of this is done manually, and other data is compiled with Google Analytics. In-line with the AIDS.gov Communications Strategy, this report helps tell us how we’re doing, how we compared with the last six-month period, and areas where we might reassess our strategy.

You can download a PDF of the internal report here and read more it in this blog post.