READING GLASS CATALOGUE
For this project I had the opportunity to create an international sales catalogue for reading glasses. The design is inspired by the classical look of books and novels. Size, paper as well as the font reminds the viewer of a book and transports the feeling of joy while reading. The idea is to show the viewer the large variety of the product range. Therefore, a lot of white space is used to focus on the eyewear frames. In addition to the product pages, many quotations and mood images are used to make the browsing more interesting.
Client: Michael Pachleitner Group GmbH