H.I.S was established in 1923 in New York City – with its collections for men, women and children, H.I.S Eyewear offers a combination of modern design and perfect fit eyewear. In the course of a re-arrangement I had the chance to re-design the visual appearance of the brand. I paid particular attention to the main goal of giving customers the feeling of an enjoyment of life –real emotions and real moments. The reinvention took place in the fields of imagery, clean and modern design, extraordinary format and folding techniques as well as in a current web appearance.
Client: H.I.S Eyewear, Michael Pachleitner Group GmbH
Photography: Stefan Leitner, Tim Ertl