Chef Icon Branding
Chef Icon Branding
Identity + Art Direction
Identity and art direction for Chef Icon, a natural bakery in Singapore. They adopted an Avina.Neutro baking style which using 100% natural ingredients (no additional preservatives nor artificial coloring) for their cakes and breads.

The new identity reflects their commitment of being healthy and natural. While the sprouting leaf reflects their commitment to use natural ingredients; and at the same time, it's about their conscience to the nature by operating in an environmentally friendly environment (e.g. environmentally friendly soap for dishwashing, use less plastic bag, etc.).
The main identity (horizontal)
The leaf shape business cards with a hand-made box
Chef Icon Branding
76
1,457
4
Published:

Chef Icon Branding

A branding project for a natural bakery in Singapore.
76
1,457
4
Published:

Tools

Creative Fields