Atalante
Final Exam project Graphic Design studies - Fashion label Atalante
Final Exam project Graphic Design studies - Fashion label Atalante
Atalante, a butterfly. Lived a life as a caterpillar, pupates and emerged as a butterfly, to live a new life.
A Greek mythological heroine. A woman who fought to be accepted and could only find it in a new appearance.
A fashion label. A collection emerged from unsold clothing. Cut, painted, disassembled and stitched back together to shine in a new form. A new life. A new goal.
In the dark corner, in the back of the store, a piece of clothing is displayed. A piece of clothing that has not been sold. A piece of clothing that has not found its goal. That wil be changed.
Four fashion designers came for him, observed him and saw him as a new challenge. They envisioned a new goal for him as a part of something new. A piece of a new collection.
A collection made by starting fashion designers to show their talents to the public. They show their creativity in their own part of the collection and reveal their own style.
Els Boeren, Wendy Duijs, Rianne Schouwenberg and Anneke Vaessen show their vision in the renewal of unsold clothing collections.
I set up the fashionlabel Atalante from concept to organizational (marketing) and graphical performance. I combined my studies Graphic Design and Marketing Management in this project.
A Greek mythological heroine. A woman who fought to be accepted and could only find it in a new appearance.
A fashion label. A collection emerged from unsold clothing. Cut, painted, disassembled and stitched back together to shine in a new form. A new life. A new goal.
In the dark corner, in the back of the store, a piece of clothing is displayed. A piece of clothing that has not been sold. A piece of clothing that has not found its goal. That wil be changed.
Four fashion designers came for him, observed him and saw him as a new challenge. They envisioned a new goal for him as a part of something new. A piece of a new collection.
A collection made by starting fashion designers to show their talents to the public. They show their creativity in their own part of the collection and reveal their own style.
Els Boeren, Wendy Duijs, Rianne Schouwenberg and Anneke Vaessen show their vision in the renewal of unsold clothing collections.
I set up the fashionlabel Atalante from concept to organizational (marketing) and graphical performance. I combined my studies Graphic Design and Marketing Management in this project.
The project has reached the local newspaper. Click to read the article.
Catalogue
Tags
Invitations exhibition
Exhibition
Exhibition design at Berden Mode. I used banners, but stitched them together and made something new of them.
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