This is basically a kit for car makers to integrate their mobile controls into iOS for a greater and more intuitive experience. This will allow car makers to use iPhone and iOS Api's like Siri, Touch ID, HomeKit, Handoff, Maps and AI-gimmicks like 'based on location' or frequent habits. An expansion of iOS 10 'Parked Car' and CarPlay. To centralise car makers existing and future connected systems for the better. It would open up for a lot of features to put in next generation of automotive. (Before fully autonomous vehicles)
*I learned that Audi, BMW and several other manufacturer have similar app for their models. Though I found Mercedes's and Tesla's Apps as the only ones worth comparison.
This not associated with Apple Inc., Daimler AG or Tesla Motors.