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    Most germans overestimate the coverage of the state health insurance, only to find out the true cost of quality care when it's too late. This cam… Read More
    Most germans overestimate the coverage of the state health insurance, only to find out the true cost of quality care when it's too late. This campaign let people know that they need AXA's complementary health insurance to get complete quality coverage. Read Less
    Published:
Case Study


Visuals / Prints


TVCs





IN-STORE ACTIVATION

We created our outrageously expensive chocolate for real, to surprise 
germans as they were grocery shopping. The back of the pack could then 
be used to sign up for the complementary insurance offer.


Thanks
 
a lot to Robert Aquadro and Tobias Fant for trusting me with this. Cheers!