Our work for Indian Excursions Co. began with our mutual love for Rajasthan. Madeleine Hann approached us for a rebranding exercise for their travel company – Indian Excursions Co. which herself and Shiv Gurjar had founded in 2009. Their love for Rajasthan struck a chord with us and we knew at once that this was a rare opportunity to work with people who valued fine attention to detail, as much as we do.
Having a reputation for excellence, they’ll bend over backwards to ensure your tailor-made journey is nothing short of spectacular. Anything you would like to see or experience in Rajasthan, they can make it happen! All their tours are private, and tailor-made to the individual requirements of their guests.
As for brief, it was pretty brief and crisp - a logo that is neat, clean, detailed, has a clear sense of Indian-ness, and uses colours that best define their field of work.
To begin with we picked up the keywords: luxury, culture, tradition, excellence, handpicked, crafted and perfection. Thereafter we dived into the project with a whole lot of explorations with type and forms. In our initial doodles we used elements like paisley forms, silhouettes of monuments from the medieval India, turbans, mustaches and more, with a clear intent to incorporate elements that depict their love for travel, especially India.
To arrive at the final logo we worked on several ideas using the keywords: luxury, culture, tradition, excellence, handpicked, crafted and perfection.
Mascots: The camel and the elephant as their mascots were chosen to depict the mode of travel used for centuries across India. Considering they are a travel company we felt it would be fitting.
We worked on a bright colour palette, which has a warm and engaging yellow with accents of Magenta on brown craft paper to communicate the richness and vibrancy of the locations Indian Excursions Co. specialize in as well as the overall rustic appeal that Rajasthan has.
Stationery: The archaic frame, depicted across the stationery, inspired by the distinct Mughal arches, reflects the handcrafted element of the tours designed by Indian Excursions Co.
Bags: From a silhouette of the Taj Mahal and a distinct Mughal arch to a camel and an elephant, the house symbols are designed to reflect the Indian diaspora at its best. We made a canvas bag with an inside pocket as they provide mobile phones to each traveller for convenience during their journey in India.