"Stories make us what we are, remind us of when we're at our worst, and celebrate our absolute human best.  For me, it's the only way to communicate." - Dan Germain, Head of Creative, Innocent

For my first HND project, I was given the brief to create images that tell a story, based on the archetypes Voyage and Return, Rebirth, and Tragedy.  I created a series of posters that linked to maps of three major cities around the world. 
I found that the more layers that I drew, and the more time that I spent on this image, the more I appreciated just how epic and original the road layouts within London were.  I have visited London many times, so I am aware of how busy it is, but I think that creating this piece made me realise just how many small places and roads make up just a small part of the city.

This piece relates very closely to the everyday theme because it shows places that people visit all the time.  I think that having the image in a silhouette is an original design and I think that it makes the image more interesting and can give more meaning behind it.

The lungs make this image relate more to the rebirth theme because they link to oxygen and nature.  They could also have the message of breathing life into the city through having parks and nature and the lifestyle of London.  Linking to the nature theme is also a big part of rebirth, which I have found throughout my sketchbook and my mind map research.
This image relates to the everyday epic theme because it is about traffic, which is something that people experience everyday, and people can relate to having been in busy traffic.  I also found that the amount of roads and different levels of traffic relates to the image of being epic.  I tried to communicate this in an easy to understand way by having the silhouette of a steering wheel.

This relates to the voyage and return archetype in several ways.  I used a steering wheel as the silhouette, because it relates to driving, and I also used Google Maps Traffic to get the data for my maps, which is a website known to most people.

I think that having my images in silhouettes makes them more original, and also stand out more from any other map based visuals.
San Francisco suffers from a lot of earthquakes because it is along a natural fault line.  For people who live here, natural disasters are an everyday thing, and this is a part of their lives.  It is both epic in the sense that disasters happen here, and also that people can live here and go about their daily lives everyday.  I wanted to show this by creating a data map of the places most at risk of an earthquake.

Natural disasters clearly link to the tragedy archetype.  I chose earthquakes because I knew this could fit into cities and mean that I could have a map that included many different roads, which meant that all of my final designs would link together more.
I created another final outcome that linked to the theme of tragedy.  I chose a heart because I thought that the city roads could link to veins and arteries, and it also links to the phrase 'the heart of the city'.  I chose Paris, because I felt that this was also a city that suited the heart.  A lot of people call Paris the city of love, however I linked the capital to tragedy because of how Paris has had a lot of violence, especially in recent years.  This is something that people can relate to on a global scale, and it has unfortunately become everyday.

Because I chose a biological heart rather than a cartoon heart, I think that this relates more to tragedy because it seems more real, and could also link to blood.  The colours that I chose show different levels of crime in the city, but they also look like shadows and add a sense of depth to the composition.  The shades of red that I chose also seem to look more like a real heart.
Everyday Epics
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Everyday Epics

HND Graphic Design project. The brief was to create a series of three posters to tell a story. Each poster should link to a different archetype. Read More

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