Chikun, which provides the simple snacks and is equipped with the Pantry Area, is comprehensive entertainment center with the core business of archery. The logo of Chikun, smooth writing, can be understood by the shape and the characters as well, which manifests the condition and the level as well. With the Chinese character “Chi” as the visual core, the perfect combination of the character as the arrow and the shape as the target, inheriting the essence of Chinese traditional culture and revealing luxury temperament.
Through the research and the understanding of Chinese traditional archery culture, the extension of the logo fully adopts the auxiliary graphs, like the target, auspicious and armor patterns, etc, to
express the culture connotation and brand attributes, which will bring the knowledge of Chinese traditional archery culture and a rich visual experience for customers.