EXPERIAN | ANIMATION
The brief
Experian are the leading global information services company. I worked with them through my partnering company Co-Creation Marketing. I was asked to design an animation to help showcase their Wealth, Life and Pensions offering.
The execution
I took the script my copywriter had put together and storyboarded each section, looking at how they would work together and fit into the final animation. Experian wanted an animation that looked and felt like a branded Experian offering but still stood alone. I used soft tones and detailed character illustrations to give the animation a more mature feeling and cater for the target audience.
Experian are the leading global information services company. I worked with them through my partnering company Co-Creation Marketing. I was asked to design an animation to help showcase their Wealth, Life and Pensions offering.
The execution
I took the script my copywriter had put together and storyboarded each section, looking at how they would work together and fit into the final animation. Experian wanted an animation that looked and felt like a branded Experian offering but still stood alone. I used soft tones and detailed character illustrations to give the animation a more mature feeling and cater for the target audience.
