The Soul Sail is a one week group sailing trip through the British Virgin Islands. I worked with the team behind the soul sail to create a brand and identity that was simplistic and versatile to reach a specific audience and to be used on a variety of merchandise. They wanted it to encompass the sea, adventure, exploring, and relaxing - a little bit of everything. "Grab some rad people, board some yachts, and get out there and live."
Branding, identity, and website design.
Photos by Michael Vanarey