Pop-Up Retail Store
Paper Crown Pop Up Retail Shop 
This project aimed to design a mobile pop-up retail space from a repurposed shipping container to promote a new brand or a line of an existing brand. I chose to design a retail shop for the spring line of the women’s clothing line, Paper Crown, designed by Lauren Conrad. My design was inspired by walk in closets in that dressing up in the clothing is the main focus instead of an afterthought or burden. I wanted the main focus to be on the experience of the customer in the shop.

Paper Crown is a clothing collection designed as a modern take on classic style. The collection is composed of ultra romantic maxis, chic cocktail attire, menswear inspired pieces and tailored basics. The feminine line is understated elegant while both effortless and youthful.

The design of the shop reflects the feminine and whimsical feel of the clothing pieces.  I drew inspiration from the apparel and the website graphics.  I wanted it to feel like you were stepping into the walk in closet of your dreams and not an actual store.

Paper Crown clothing inspiration
Paper Crown clothing inspiration
Shop Exterior
Location: Central Park, NYC
Showing mobility of pop-up shop
Floor plan layout
Preliminary sketches
Entry
Cash wrap
Custom-designed hanging fitting rooms
Fitting room detail
Brand logo
Clothing, shoes, and accessory racks
Pop-Up Retail Store
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Pop-Up Retail Store

Pop-up shop design created in a repurposed shipping container. Designed for a new spring line of the Paper Crown clothing line.
3
564
0
Published:

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