This project aimed to design a mobile pop-up retail space from a repurposed shipping container to promote a new brand or a line of an existing brand. I chose to design a retail shop for the spring line of the women’s clothing line, Paper Crown, designed by Lauren Conrad. My design was inspired by walk in closets in that dressing up in the clothing is the main focus instead of an afterthought or burden. I wanted the main focus to be on the experience of the customer in the shop.

Paper Crown is a clothing collection designed as a modern take on classic style. The collection is composed of ultra romantic maxis, chic cocktail attire, menswear inspired pieces and tailored basics. The feminine line is understated elegant while both effortless and youthful.