Beneath the hangtag is a fable of our composition that sets down the brand’s folktale roots:
Once, there was a forester who planted a seed in the earth. When the seed grew into a great tree, the forester placed an egg at the top of the highest branch. When the egg hatched into a great owl, the forester returned with gifts. “I have the gift of speech,” said the forester, “and the gift of thought.” The tree and the owl listened. “I can give only one gift each, and each gift only once,” the forester said. “First, one of you will receive the gift of speech.” Growing impatient, the owl asked “who?” And the Thinking Tree shook her leaves knowingly.