Introducing Linie Nespresso
With the best ranked baristas in the world, coffee tourism is growing to be popular in Norway. And Nespresso is missing out. The following is what I think Nespresso should do to join the ongoing coffee hype.
Linie Aquavit is a traditional Norwegian strong drink which by tradition is brought on a journey passing 35 countries and the equatorial line, hence the name Linie - which translates to ‘line’ in English. Because of the waves, tropical humidity and temperatures it gives the Aquavit a unique flavor. The same would apply to coffee, and I think Nespresso should respectfully bring this tradition into the coffee industry. By opening a one of a kind Linie Nespresso shop in Norway it becomes a must for tourists curious about new tastes.