Brief: Design a branding identity for Collecting Catalyst (CC). CC is an educational company, focusing on redirecting curriculum and funds to the people who need it most, the students.
Concept: Collecting Catalysts focus was the students, and how when there minds are properly fertilized, can flower into a powerful thing. The logo is a circular display of blooming petals, receiving the "Catalyst" in the middle. Accompanied by the soft edged logotype to maintain the delicate feel of the brand.
Programs: Photoshop, Illustrator, InDesign.
Mockup of Poster
Process:
Sketches for the logotype of Collecting Catalysts.
Sketching ideas for logo mark.
Logo mark sketching continued.
Logo mark continued, with thoughts on placement with logotype.
Poster and business card sketches for business use.
