Branding/ Communication/ Web Design
Laboratorios Balmer is an established dermatologic lab focused on cosmetic and skin care products. Balmer has been in the dermatological industry since the mid-80's. So it was important that the redesign maintains close to its original concept.
The brand's icon represent an abstract initial-B and also evokes silhouettes of medical test-tubes. The color palette it's maintained in a clean scope from arctic to gelid blue. The cleanness and purity behind skin care products are reconstructed on the Balmer's visual aesthetic. A moving gradient takes places across the brand. Representing the concept of evolving and advancing in a complete dermatological cycle.