between the sips (bts)
Assistant Art Director: Pablo Cabrera Rodríguez
The what
An online platform for conversations about social topics that interest and concern the UAE and Gulf Region societies. It aims to create a mind-shift that fosters adding value and contributing positively to the society’s development. An agora for social discussion that leads to social change. 
The how
Starting with two clear concepts: the circular nature of assemblies and open conversation + the idea of scientific notation for formulas, we came up with a dynamic and rhythmic identity that actively expresses the brand's own nature: society transformation through open discussion.
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