Karen Carter's profile

Navigant - Higher Business Performance campaign

Navigant
Higher Business Performance campaign
I worked directly with Navigant's Creative Director. Together we worked with the national and international marketing and sales team to create a new campaign for worldwide distribution.

We had many goals: create a modern new look and feel; progressive and active movement, showcase technology; flexible design to work in many arenas- advertising, web, direct mail, events, signage and overall corporate branding.

Visual identity and content was created to focus on Navigant's reputation as a leader in corporate travel technology worldwide. Additionally, as with any strong campaign and brand, we wanted to establish a consistent look and feel that would carry the campaign throughout many different uses.

Brochure 11 x 17 folded in half, front and back. One of many.
Advertising ad for Brazil office.
Sales sheet front and back.
Navigant - Higher Business Performance campaign
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Navigant - Higher Business Performance campaign

Karen Carter Designs was hired a contract freelance designer. My role was to work weekly with the Creative Director at Navigant. This was one of Read More

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