Having worked with Destinology for 4 years, I have become in tune with the brand, products of offer, and the website user.

My task was to take the existing website that had poor conversion and create a fresh new design that matched the company's luxury brand, the luxury products on offer, and the discerning clientele, and that was optimised for conversion, usability and user experience.

My first aim was to create a clean and contemporary look that used a dark colour scheme, one synonymous with many luxury brands and hotels that Destinology offers.
From this initial clean, structured layout the remaining design of the website quite easily fit into place.

The website utilises the many beautiful imagery available from the luxury hotels of offer, and plays an important role in the overall appeal of the Destinology brand.