Project brief: Design a campaign to create awareness and attract more people to Station Coffee. Make use of applicable stages and deliverables to reach the campaign’s objective. The campaign should include print and multimedia deliverables.
Project: George Schoeman (another multimedia student) and I created the video and radio ads part of Station Coffee's integrated marketing campaign to promote the campaign. A group 4th year project, visuals where created by print media students. The video contains custom music and two radio ads leading up to it. Multimedia group members: George Schoeman, Carolien van Milligen. Print Group members: Karla Meyer, Renaldi Meintjes, Minda Kok, Louwna van Vuuren.
Video (above)
Radio ad 1 (above)
Radio ad 2 (above)
